Behind The Seams: Jenny Packham

 Welcome to Behind The Seams, brought to you by Savvy Brides, Sydney's leading boutique service that specialises in acquiring and selling pre-loved designer wedding gowns.

In this post Annalise gives you the lowdown on:




Jenny Packham is a highly respected English designer who is best known for her feminine and intricate designs and for setting the trends for each bridal season. She has won numerous design awards including International Couture Bridal Designer of the Year in 2007 and British Bridal Dress Designer in 2008. She is now world-renowned for her stunning, vintage inspired designs.

Packham studied fashion at Southampton Solent University and unsurprisingly received a First Class Honours degree from Central Saint Martins. This major accomplishment was just the tip of the iceberg as she has continued to inspire the world with her amazing designs. She has also conquered the red carpet, dressing such celebrities as Kate Hudson, Angelina Jolie and Debra Messing.

The designer has also brought a whole new meaning to fashion royalty, dressing Kate Middleton on numerous occasions. This combination makes perfect sense as Jenny Packham ticks all the boxes needed for dressing royalty: elegance, tick; sophistication, tick; modest yet modern, tick tick!


Image: Chris Jackson/Getty; Barcroft/Fame; Mirrorpix/Splash News; GF/Bauer-Griffin

Image: Chris Jackson/Getty; Barcroft/Fame; Mirrorpix/Splash News; GF/Bauer-Griffin

Princess Kate recently hosted a charity dinner at St James's Palace wearing a stunning Jenny Packham silver one-shoulder gown. Luckily, you don’t have to be a princess to don one of Packham’s beauties as Savvy Brides currently has a magnificent Jenny Packham "Gaia" gown. This is a breath-taking silk chiffon, one-shoulder gown with an intricately beaded tulle back and waist detail.



Jenny Packham’s bridal gowns have caused a stir amongst brides due to her amazing aesthetic of femininity and glamour. You cannot help but to admire her dresses that ooze old Hollywood glamour and sophistication.

The designer steps away from the typical white wedding dress and explores colour and sparkle. She manages to bring elements of past eras and uses them to inspire her effortlessly modern gowns. Her gowns often feature art deco elements and she is known for decadent designs, opulent fabrics and lavish embellishments. Her silhouettes are reminiscent of 1920’s fashion with their unstructured design yet they manage to flatter the feminine form to perfection.

All featured dresses are currently available at Savvy Brides so please contact Mandy or Annalise for more information or to book an appointment at their gorgeous boutique in Double Bay!

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